E-Mail Marketing
ODA includes an internal email marketing and email communications capability suitable for sending out email to lists of up to 3,000 subscribers in one email delivery.
However, for a more robust solution focused on deliverability and best practices we recommend you choose an email marketing software vendor such as EmailLabs , Lyris or Sparklist. Our CMS can now be integrated with most email marketing software.
Email marketing is a powerful addition to any marketing campaign or promotion. By using ODA's built-in email marketing solution, you have the freedom and flexibility to create professional email campaigns easily, without the additional costs of employing a third party service.
Emails are professionally created and designed within our CMS and are sent in both HTML and text format, so the recipient can receive the email as per his set email preferences.
Email capabilities are feature rich and include:
- No additional "per email sent" pricing
- Predefined formatting technologies (CSS Support)
- Users select from template designs
- Designers have total design flexibility to build templates
- Send HTML and text versions
- Image upload and optimization system
- File upload system
- Hyper linking tool
- Easy-to-use interface
- HTML editing of content
- Send from multiple email addresses
- "One Click" subscription
- Easy unsubscribe
- Immediate or scheduled send out
- Automatic updating of websites
- Automatic archiving support
- Publication date support
- Integration with WebTrends Web analytics
- Multiple design templates
- eNewsletters
- Press release distribution manager
- Integrated landing page manager
- Landing page A/B testing
- Personalization of emails and landing page content
- Auto form building and linkage of data to salesforce.com